AI news from the world of sport: clubs, leagues, federations and the companies that supply them. Player tracking and performance analysis, scouting and recruitment, injury prediction, officiating and video assistance, broadcast production and automated highlights, commentary and translation, ticketing, sponsorship and fan engagement, and stadium operations.
The General AI Proficiency Institute has become the official AI partner of BYU Athletics’ Built4Life program, offering ongoing AI courses and training for student-athletes and staff.
Sony Corporation has acquired STATSports Group to strengthen its sports data business with advanced athlete monitoring technologies.
Spectatr.ai has partnered with Triple B Media to transform the sports fan experience using AI technology, as announced in a press release.
McLaren Racing has announced Groq as an Official Partner, integrating Groq's AI inference technology to enhance performance and decision-making for the Formula 1 team.
Tech Mahindra and Google Cloud have partnered to provide real-time player performance insights for the Global Chess League's Season 3, enhancing fan engagement and broadcasting capabilities.
VIP Play, Inc. has announced a strategic partnership with KaGen AI and RDU Labs to enhance fan engagement through AI-driven sports entertainment, according to a press release.
VIP Play, Inc. has partnered with Vokol to introduce next-gen AI audio experiences at the AI4 Conference in Las Vegas, enhancing fan engagement with personalized content.
SQWAD has introduced SQWAudience, an AI-powered engine to identify high-value fans in real time, as announced in a press release.
ViewLift has introduced two AI-powered solutions, ViewLift Data Insights Pro and ViewLift FanAssist AI, to enhance business intelligence and customer support for media companies, as announced in a press release.
Infosys has announced a three-year partnership with the Lawn Tennis Association to enhance the HSBC Championships at Queen's Club, London, using AI technologies.
Globant has partnered with the Saudi Pro League to implement an AI-powered Competition Management Solution, enhancing operational efficiency and decision-making.
ECOSEP and Tata Elxsi have announced a strategic partnership to integrate AI into sports medicine, focusing on diagnostics and personalized care.
SwamCam has partnered with Olympic gold medalist Lilly King to promote water safety using its AI-powered pool monitoring system, OverWatchAI.
K-Sport has acquired a 67% stake in Australia's SPT to enhance its global presence in AI-driven soccer analytics, according to a press release.
Mustard has announced an exclusive partnership with ISG Baseball to expand its AI-driven sports coaching technology globally.
Oracle Red Bull Racing is enhancing its performance for the 2025 Formula One season by expanding its use of Oracle Cloud and AI technologies, announced in a press release by Oracle.
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