AI in Sports

AI news from the world of sport: clubs, leagues, federations and the companies that supply them. Player tracking and performance analysis, scouting and recruitment, injury prediction, officiating and video assistance, broadcast production and automated highlights, commentary and translation, ticketing, sponsorship and fan engagement, and stadium operations.

May 13, 2025

Infosys Partners with LTA for AI Innovations at Queen's Club Tournament

Infosys has announced a three-year partnership with the Lawn Tennis Association to enhance the HSBC Championships at Queen's Club, London, using AI technologies.

May 12, 2025

Globant Introduces AI-Driven Management for Saudi Pro League

Globant has partnered with the Saudi Pro League to implement an AI-powered Competition Management Solution, enhancing operational efficiency and decision-making.

May 7, 2025

ECOSEP and Tata Elxsi Partner to Innovate Sports Medicine with AI

ECOSEP and Tata Elxsi have announced a strategic partnership to integrate AI into sports medicine, focusing on diagnostics and personalized care.

May 3, 2025

SwamCam Partners with Lilly King for Water Safety Awareness

SwamCam has partnered with Olympic gold medalist Lilly King to promote water safety using its AI-powered pool monitoring system, OverWatchAI.

Apr 2, 2025

K-Sport Acquires SPT to Expand AI Soccer Analytics

K-Sport has acquired a 67% stake in Australia's SPT to enhance its global presence in AI-driven soccer analytics, according to a press release.

Mar 20, 2025

Mustard Partners with ISG Baseball for Global Expansion

Mustard has announced an exclusive partnership with ISG Baseball to expand its AI-driven sports coaching technology globally.

Mar 13, 2025

Oracle Red Bull Racing Expands Use of AI and Cloud for 2025 F1 Season

Oracle Red Bull Racing is enhancing its performance for the 2025 Formula One season by expanding its use of Oracle Cloud and AI technologies, announced in a press release by Oracle.

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