AI news from the world of sport: clubs, leagues, federations and the companies that supply them. Player tracking and performance analysis, scouting and recruitment, injury prediction, officiating and video assistance, broadcast production and automated highlights, commentary and translation, ticketing, sponsorship and fan engagement, and stadium operations.
FanDuel ranks first in 5W's inaugural U.S. Sports Betting and Gaming AI Visibility Index 2026, followed by DraftKings and Caesars Sportsbook. The report measures how generative AI systems surface sportsbook brands to bettors, showing major differences from market share rankings.
Liverpool FC will use AI and data analytics from SAS to deliver personalized digital fan experiences through SAS Customer Intelligence 360 and SAS Viya, enhancing global supporter engagement.
Feldspar has introduced a prototype of its surface-based force measurement platform, developed with Cambridge Design Partnership. The system captures real-time ground reaction forces directly from the sports surface and is designed to scale across multiple sports environments.
Sony AI has introduced Ace, a robot capable of defeating elite human table tennis players, marking a breakthrough in physical AI. The research, published in Nature, demonstrates real-world robotic performance at expert human levels.
Infosys has signed a multi-year collaboration with tennis player Carlos Alcaraz, who joins as a global brand ambassador. The partnership includes AI-driven match analysis tools and social initiatives through the Carlos Alcaraz Foundation.
Personar has appointed Giampiero Rinaudo, co-founder and former CEO of Deltatre, as Senior Advisor to support the company's global expansion in AI-driven sports technology.
Saudi AI company Humain has launched Humain Sport following its acquisition of a majority stake in London-based AI and sports technology firm ai.io, aiming to expand AI-driven sports solutions globally.
Arkero has raised $6 million in pre-seed funding led by Game Changers Ventures, with participation from 776, BoxGroup, and others, and announced partnerships with teams from MLS, NWSL, and the English Football League.
SkillWaze has partnered with Pangea Learning and DAP to create an AI-driven talent pipeline offering verified career-ready training for student-athletes across 500 universities, addressing workforce skill gaps in key industries.
IBM and Bayer 04 Leverkusen have developed an AI-based system to enhance football game and training analysis, using IBM Cloud and watsonx technologies to automate data and video processing.
LALIGA has signed a Memorandum of Understanding with Globant to adopt agentic AI models through the AI Pods subscription framework, aiming to enhance performance analysis, content creation, and workflow automation across the organization.
The General AI Proficiency Institute has become the official AI partner of BYU Athletics’ Built4Life program, offering ongoing AI courses and training for student-athletes and staff.
Sony Corporation has acquired STATSports Group to strengthen its sports data business with advanced athlete monitoring technologies.
Spectatr.ai has partnered with Triple B Media to transform the sports fan experience using AI technology, as announced in a press release.
McLaren Racing has announced Groq as an Official Partner, integrating Groq's AI inference technology to enhance performance and decision-making for the Formula 1 team.
Tech Mahindra and Google Cloud have partnered to provide real-time player performance insights for the Global Chess League's Season 3, enhancing fan engagement and broadcasting capabilities.
VIP Play, Inc. has announced a strategic partnership with KaGen AI and RDU Labs to enhance fan engagement through AI-driven sports entertainment, according to a press release.
VIP Play, Inc. has partnered with Vokol to introduce next-gen AI audio experiences at the AI4 Conference in Las Vegas, enhancing fan engagement with personalized content.
SQWAD has introduced SQWAudience, an AI-powered engine to identify high-value fans in real time, as announced in a press release.
ViewLift has introduced two AI-powered solutions, ViewLift Data Insights Pro and ViewLift FanAssist AI, to enhance business intelligence and customer support for media companies, as announced in a press release.
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