AI news from the world of sport: clubs, leagues, federations and the companies that supply them. Player tracking and performance analysis, scouting and recruitment, injury prediction, officiating and video assistance, broadcast production and automated highlights, commentary and translation, ticketing, sponsorship and fan engagement, and stadium operations.
Nielsen’s Gracenote and PubMatic have announced a partnership to integrate Gracenote’s content intelligence into PubMatic’s platform, enabling advertisers to transact connected TV inventory based on specific program and live sports data.
Fastbreak AI has entered a multi-year partnership with Lega Serie A to use its Pro Schedule platform for managing Italy’s top football league fixtures, optimizing club needs and broadcast requirements.
Ivo has partnered with New Zealand Football to serve as the Official Legal AI Partner of the All Whites, integrating its contract intelligence platform into the organization’s operations.
Alianza has partnered with sports technology firm ai.io to integrate the aiScout app into its 2026 tour, offering Hispanic soccer players across the United States access to AI-based talent evaluation and scouting opportunities.
Infosys has extended its partnership with Roland Garros through 2031 and introduced new AI tools for the 2026 tournament, including an interactive StatsBot, a humanoid robot, and enhanced real-time match insights.
Luffa AI has secured a strategic equity investment from GoFintech Quantum Innovation Limited, valuing the company at $220 million. The partnership will focus on AI, quantum security, blockchain, and compliance fintech development.
Enhanced has entered a strategic partnership with Rezolve Ai to integrate AI technology into its Live Enhanced digital telehealth platform, including AI medical concierge and consumer insights features.
SkillWaze and Amplibotics have formed a strategic alliance to train student-athletes from the National Esports Collegiate Conference as certified robot pilots across 500 universities, combining AI skill verification and industrial teleoperation training.
Cognizant has been named the Global AI Services Partner for the Aston Martin Aramco Formula One Team. The partnership aims to advance AI applications across the team's operations and fan engagement systems.
FanDuel ranks first in 5W's inaugural U.S. Sports Betting and Gaming AI Visibility Index 2026, followed by DraftKings and Caesars Sportsbook. The report measures how generative AI systems surface sportsbook brands to bettors, showing major differences from market share rankings.
Liverpool FC will use AI and data analytics from SAS to deliver personalized digital fan experiences through SAS Customer Intelligence 360 and SAS Viya, enhancing global supporter engagement.
Feldspar has introduced a prototype of its surface-based force measurement platform, developed with Cambridge Design Partnership. The system captures real-time ground reaction forces directly from the sports surface and is designed to scale across multiple sports environments.
Sony AI has introduced Ace, a robot capable of defeating elite human table tennis players, marking a breakthrough in physical AI. The research, published in Nature, demonstrates real-world robotic performance at expert human levels.
Infosys has signed a multi-year collaboration with tennis player Carlos Alcaraz, who joins as a global brand ambassador. The partnership includes AI-driven match analysis tools and social initiatives through the Carlos Alcaraz Foundation.
Personar has appointed Giampiero Rinaudo, co-founder and former CEO of Deltatre, as Senior Advisor to support the company's global expansion in AI-driven sports technology.
Saudi AI company Humain has launched Humain Sport following its acquisition of a majority stake in London-based AI and sports technology firm ai.io, aiming to expand AI-driven sports solutions globally.
Arkero has raised $6 million in pre-seed funding led by Game Changers Ventures, with participation from 776, BoxGroup, and others, and announced partnerships with teams from MLS, NWSL, and the English Football League.
SkillWaze has partnered with Pangea Learning and DAP to create an AI-driven talent pipeline offering verified career-ready training for student-athletes across 500 universities, addressing workforce skill gaps in key industries.
IBM and Bayer 04 Leverkusen have developed an AI-based system to enhance football game and training analysis, using IBM Cloud and watsonx technologies to automate data and video processing.
LALIGA has signed a Memorandum of Understanding with Globant to adopt agentic AI models through the AI Pods subscription framework, aiming to enhance performance analysis, content creation, and workflow automation across the organization.
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