Digital 2027 Report Puts Monthly Generative AI Users at 3.24 Billion
A Digital 2027 report from We Are Social and Meltwater estimates that 3.24 billion people use generative AI tools each month, according to Pokde.net. That represents 38.9% of the global population, following annual user growth of 57.2% and the addition of 1.2 billion users.
ChatGPT remains the largest service by monthly active users, with twice as many users as its nearest competitor. The Gemini mobile app user base quadrupled over the past year, while its web audience reached more than 60% of ChatGPT's web audience. Claude also gained users.
The report estimates that 6.15 billion people now use the internet, equal to 73.9% of the global population. Monthly traffic across the 10,000 largest web domains has fallen by more than 10% since ChatGPT became publicly available, while total time spent on the web declined 11.2% over the past two years. Online adults remain 74% more likely to use search engines than AI services when researching brands.
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Industry analysis
2025 Global Business Services Agenda: Gen AI Takes Center Stage
This industry analysis by The Hackett Group explores the transformative impact of generative artificial intelligence (Gen AI) on global business services (GBS) in 2025. The study highlights the shift from exploration to acceleration of Gen AI initiatives, with 89% of executives advancing these projects to improve customer satisfaction, innovate products, and reduce costs. The report also discusses the challenges and strategies for successful Gen AI adoption, emphasizing the need for a technology-enabled operating model and the importance of reskilling the workforce.
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