Meitu Paying Subscribers Reach Record 19.83 Million

Oct 29, 2026
Meitu reached a record 19.83 million paying subscribers in September after adding 1.39 million during the quarter. Third quarter revenue from its core products rose 28.2% to RMB1 billion.

Meitu said in a press release that its global paying subscriber count reached a record 19.83 million in September 2026. The company added 1.39 million subscribers during the quarter, its largest quarterly increase in four quarters.

Unaudited third quarter revenue from Meitu's core photo, video and design products rose 28.2% from a year earlier to RMB1 billion. Paying subscribers for productivity applications increased 18.3% to 2.39 million, while annual recurring revenue from AI productivity applications grew 40.1% to RMB655 million.

At its investor day on October 26, Meitu said it will concentrate resources on products that have demonstrated product market fit. Picchi's latest net billings annual recurring revenue was close to $1.4 million, while MVLAND was near $850,000 ahead of its planned December launch.

Meitu is also expanding from content creation tools into marketing services covering planning, production, distribution and performance optimization. The company said AI agent capabilities will support this broader offering.

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