Stagwell and Palantir Expand Enterprise AI Marketing Partnership
Stagwell and Palantir Technologies are expanding their 2025 AI marketing partnership to develop marketing tools for enterprise customers, the companies said in a press release. Stagwell will also serve as a marketing transformation partner for Palantir.
Palantir software will support Stagwell's Machine products, including Machine OS, The Knowledge Machine, the audience machine and The Media Machine. Palantir's ontologies and agent framework will connect data, workflows and campaign activity across these products.
The companies said customers will retain control of their proprietary data and technology infrastructure. The tools will work with existing enterprise systems rather than require customers to move their information into a closed platform.
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