Pennsylvania Enacts AI Disclosure Law for Deceptive Ads

Oct 23, 2026
Pennsylvania will require disclosures when AI generated or modified advertising content creates a false perception about the goods or services being promoted.

Governor Josh Shapiro of the Commonwealth of Pennsylvania signed the Artificial Intelligence Deceptive Advertising Act, according to an analysis by Loeb & Loeb. The law takes effect on December 21, 2026.

The law requires a disclosure when an advertiser uses AI generated or significantly modified images, video or audio in a way that creates a false consumer perception about the nature, origin or authenticity of advertised goods or services. Loeb & Loeb says the text leaves unclear what counts as a false perception.

The disclosure must state that the advertisement contains content modified or generated using AI. It must be clear, appear when the content is first presented and use the same medium as the content. When technically feasible, it must also be permanent or extraordinarily difficult to remove.

The law exempts text only content, evidently fictional material, parody, satire, commentary and criticism. It contains no knowledge requirement and no private right of action. Pennsylvania's attorney general and district attorneys may seek injunctions or civil penalties of up to $3,000, plus legal fees and costs.

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